What is natural? Between filters and Photoshop, things are not always as they seem these days. Meat is no different; from chicken breasts plumped up with water to mechanically tenderized beef, there is an increasing disconnect between what lives on the farm and what goes onto your fork.
Naturally, we don’t believe in that kind of fakery and neither do our suppliers.
Natural starts with how each animal is raised.
The quintessential pastoral farm scene wouldn’t be complete without, well, a pasture. Our suppliers believe in raising their animals where the sun shines. Freedom is delicious!
Your meat shouldn’t eat meat
A high quality vegetarian diet of grass or local grains makes for a happy, healthy animal and a true wholesome flavor.
More flavour, less filler
Who are we to mess with perfection? Meat that comes from animals raised without the use of antibiotics or added hormones is as nutritious as Mother Nature designed.
None of our suppliers use deceptive tricks like injecting water or brine to get that juicy taste, and all chicken is air-chilled for less water retention (8-10% less water, to be precise).
Naturally Raised Collection: Canadian, raised without antibiotics and no added hormones, grass-fed and certified organic meats raised the way nature intended.