Nice to “meat” you
Our story is really quite simple.
Founder Jonnel is a foodie. He has also been in the meat industry for over a decade – for him, knowing exactly where his meat and seafood came from and how it was raised was the norm.
Having this knowledge made it easy to be picky about what he put in his body, and what he served his family.
The more Jonnel talked to people, the more he realized that other people shared the same values as he did. But for the average shopper at the supermarket, it wasn’t always clear where their meat and seafood were coming from, or what value system the producers, farmers, and fisheries they purchased from adhered to.
He realized that there was a clear disconnect between stores and consumers.
That’s when the proverbial switch flipped.
Jonnel started searching for small-scale producers; the farmers who raise their animals the natural way, the fisheries who practice sustainable fishing. With his knowledge of the industry, he was able to connect directly with the producers that matched his values.
Why not connect other people with those producers?
So in 2014 he formed Farm 2 Fork to bridge the gap between farmers, producers, and consumers.
Our entire goal is to bring consumers delicious premium meat and sustainably sourced seafood from trusted small-scale producers who have a clearly defined value system.
Better food means better living
Farm 2 Fork is built on the idea that better food means better living.
We believe that when you eat great food that is free from fillers, raised in a way that is consistent with your values – both your body and your brain will thank you.
We believe that when you eat great food, eating becomes an experience to savour instead of just a necessity.
We believe that everyone deserves to eat better food, so they can live better!
We’re not chicken
We aren’t afraid to share everything with you: who our producers are, how they raise their animals, how your food is packaged and transported, and anything else you may want to know.
We are commited to transparency.
We also think you should know the difference between air and water chilled chicken, grass and grain-fed beef, and wild and farmed salmon. We want to share this information, not so you’ll buy from us (although that would be great too), but so you’ll be informed.
We believe in putting more knowledge in the hands of consumers.
Speed and ease matter.
These days everyone is running around like a headless chicken.
That’s why delivery is such an important part of the Farm 2 Fork experience.
The less time you have to spend shopping for and transporting your meal, the more time you have to experience it.
Quality: we “steak” our reputation on it
Everything from the producers, farmers, and fisheries we work with, to storage, packaging and delivery, has to meet the Farm 2 Fork quality standards. Those standards are high – really high. If a product doesn’t have the WOW factor then it doesn’t make the cut, period.
These standards are why we feel entirely comfortable offering an “Only-if-You’re-Thrilled Guarantee”. If you aren’t completely satisfied with your order, we’ll give you a full exchange.
We recognize how important community is.
That’s why we give a portion of proceeds back to local, national, and international organizations that work to improve the lives of people in the communities they work in.
“As we work to create light for others, we naturally light our own way.”
― Mary Anne Radmacher